Professional Experience:
I am a digital media and brand strategy specialist with 14 years of experience leading digital transformation, AI-driven customer engagement, and global campaigns across diverse industries and geographies.
My expertise lies in building and scaling B2C digital ecosystems in rigorous, highly competitive categories such as automotive, FMCG, and technology. Currently, as Global Conversational AI & International Digital Strategy Lead at Royal Enfield, I design and deploy agentic chatbots, generative AI solutions, and digital frameworks across Europe, North America, LATAM, and APAC. My role ensures markets are digitally future-ready while maintaining cultural and strategic alignment with central leadership.
I have also led market entry and digital launches for NeuroGum India and Ryze Malaysia under Vectura Fertin Pharma, designed large-scale digital media and reputation strategies at Tata Consumer Products, and driven award-winning global campaigns for brands such as Apple, National Geographic, Reebok, and Adidas through leadership roles at agencies including 22feet Tribal Worldwide, Isobar, and Mindshare.
Career highlights include:
• Global launch of Royal Enfield 650 Twins and the first digital-only launch of Meteor 350
• Tata Tea’s AI-led #DeshKaGarv campaign
• Apple iPhone X India launch
• National Geographic 130-year anniversary campaign
• Recognition in the Limca Book of Records for India Against Corruption’s digital campaign (2011)
While I am deeply experienced in B2C communication and digital-first brand building, I hold a keen interest in extending this expertise to philanthropic and multilateral organizations, where communication and marketing — especially digital — can be leveraged at a much more powerful scale. I believe the same tools that influence consumer behavior can, when applied thoughtfully, shape awareness, access, and equity in areas like health, education, and social development.
This dual perspective — corporate rigor combined with a purpose-driven outlook — is what I now strive to bring to my next chapter. My goal is to channel my ability to craft digital strategies, build cross-cultural consensus, and deliver measurable impact not only for brands, but for society at large.
I hold postgraduate certifications from MICA and Sri Aurobindo Institute, and am certified in Google AdWords, Programmatic Buying, and Creative Strategy. With experience mentoring global teams and integrating India’s best practices into international contexts, I bring both the technical skills and the leadership mindset required to make a meaningful contribution at scale.