Professional Experience:
Neha Kumari is a dynamic and purpose-driven professional with over three years of cross-sector experience spanning CSR strategy, corporate partnerships, marketing, and program management across social impact and corporate environments.
1. Assistant Manager – Corporate Partnerships, Akshaya Patra Foundation (May 2024 – Mar 2025)
At one of India’s largest NGOs, Neha led key donor and partnership initiatives:
Managed corporate partnerships worth ?2.5 Crore with a 90% renewal success rate.
Acquired new corporate partnerships amounting to ?1 Crore.
Designed and executed a 6-month CSR strategy for Collins Aerospace, improving employee engagement by 20% and increasing funding by 15%.
Streamlined reporting by using data analytics to improve KPI tracking, increasing efficiency by 30%.
Played a central role in donor communications, query resolution, and impact storytelling.
2. Sales and Marketing Executive, YOMAKS Group (Jan 2023 – Jan 2024)
In a business-facing role, Neha developed strong market research and branding skills:
Executed marketing strategies across social media, emails, and blogs.
Conducted market analysis to align branding with customer preferences.
Supported promotional events and trade shows, gaining hands-on event coordination experience.
3. Shadow a Woman Fellowship – CEO’s Office, Only Much Louder (OML) (Jun 2023 – Aug 2023)
At this media and content-driven organization, she strengthened her communication and campaign planning expertise:
Managed content and digital strategies for brands such as Ajio, Breezer, Aqualogica, and Glance.
Coordinated with leading Indian influencers (Zakir Khan, Tanmay Bhatt, Kusha Kapila) for brand storytelling.
Led digital engagement and social media amplification campaigns with measurable impact.
4. CSR Intern, Bata India Limited – Vedica Workplace Experience Centre (Jan 2023 – May 2023)
At Bata, she worked on strategic CSR benchmarking and recommendations:
Conducted comparative CSR analysis involving Adidas and Marks & Spencer.
Proposed enhancements to Bata’s CSR programs based on competitive insights and sector best practices.
5. Project Highlights:
“Golf for Good” Fundraiser (Akshaya Patra): Successfully led a high-stakes donor event that raised ?50 Lakh through sponsorships and engagement.
Ajio vs. Nykaa Market Research (OML): Informed campaign strategy through comparative market analysis in fashion retail.
CSR Strategy Building (Bata India): Developed actionable CSR strategy documents based on research findings.
Skills:
Donor Acquisition & Retention | Strategic CSR & Fundraising | Data-driven Reporting
Program & Stakeholder Management | CRM (Salesforce) | Microsoft Excel (Advanced)
Marketing & Campaign Planning | Communication (English & Hindi) | Field Work