Professional Experience:
I am a seasoned marketing communication strategist with almost 20 years’ experience in various marcom roles. While the focus areas have been PR and Media Relations, there has been substantial involvement with visual communication strategies, advertising, social media and other facets of marketing communication. I have independently handled profit centres, corporate growth, business development; and driven organisations to higher revenues and per capita earnings. I am a hands-on, lead-from-the-front kind of person with exposure of various SE Asian markets including Nepal, Bhutan, Bangladesh and Sri Lanka.
2017 – Today
< 1 year Group Indicus
Idea incubator, Founder, PR and Visual PR Strategist
Integrated Marketing Collective comprising PR, VNR, creatives, social media, events, activations, research, media buying, content
2015 – Today
3 years VNR MediaWorx
Founder & Managing Director
Visual Communication Consultancy with capabilities to provide tv news coverage in up to 280 news channels across the country
2011 – 2016
6 years Preface Consultancy Services
Founder & Director
Boutique PR agency that I managed successfully for 5 years
2011 – 2014
3.5 years 24 Frames Films
COO
Award-winning visual content production company wherein my primary role was business development
2010 – 2011
1 year Percept Ltd
Branch Head
I successfully managed entire branch operation of its PR division, and catalysed about 300% growth in revenues and profits in 1 year
Prasun Peter is a communications person with excellent strategizing and media relations capabilities. Prasun has the expertise and knowhow of the entire South-East Asian market from a communication perspective. Prasun is the Founder & Chief Strategist at Preface Consultancy, a boutique PR consultancy that has been catalysing customer delight for the past 6 years. He is also the Chief Strategist at VNR MediaWorx, a strategic visual communication consultancy and one of its kind in India. VNR MediaWorx has the capabilities to generate PR coverage across almost 280 news channels across the country (roughly 30 national news channels and 250 regional news channels).
Before this, Prasun was the branch head for Percept Profile (the PR division of Percept Limited) in Delhi for 1 year.
Before that he was an independent PR consultant to Shyam Group for their various ventures, namely Ubico Networks, CityCom Networks, SpectraNet (companies in the telecom domain) for 2 years
Before this, as Communication Director, LinOpinion, he headed branch operations as well as provided strategic direction to the overall growth of the organisation, both regionally and nationally. The position entailed excellent communication skills and also included business management and acquisition, people management, resources and infrastructure optimisation.
It would be pertinent to note that within 18 months, I had catalysed a 400% growth in Delhi through aggressive focus on new business development, while at th