Professional Experience:
• Successfully started poultry producer company from scratch.
• Co-ordinator of dairy intervention in 38 districts of Bihar which included linkage of SHG members of Jeevika to existing DCS of COMFED or set up of new women DCS.
• Responsible for implementation of IDDS Project of Gob in 12 districts.
• Formed more than 150 Goatery Producer groups across Bihar.
• Successfully completed grading of existing Producer groups with support of NRLM.
• Successfully revived defunct Agri Producer Groups under Jeevika.
• Led the operationalization of the company with 350 shareholders, growing to 572 associated artisans.
• Formed new handicraft producer groups in 3 districts of Bihar.
• Provided market linkage to existing and new producer groups (handicraft).
• Conducted various training programs to enhance artisan skills and diversify the product portfolio.
• Launched the e-commerce website, shop.brlps.in, managing logistics, product upload, and customer support.
• Implemented digital marketing strategies and explored online platforms for product sales.
• Identified offline sales opportunities, organized events for brand promotion, and managed B2G relations.
• Conducted market research to understand the demands of our target customers.
• Identified both offline and online platforms to increase sales.
• Digital Marketing and social media promotion
o Regular promotion of our website on various social media handles
o Regular follow-up of paid ads in order to get maximize sales which includes very close monitoring to ensure that our strategy is working or not.
? Identifying other online platforms to sell products.
? Finding offline sales opportunities for, it also includes many small buyers and resellers (Boutiques, interior designers).
? Organizing events for brand promotion and participation in fairs and exhibitions.
? Building and maintaining B2G relation (a major portion of our sales come from B2G channel)
? Looking after statutory compliances of the company, organizing Board meeting and overall management of the company
• Projects: -
• Worked on a pilot project with BFA Global (a BMGF Funded org)
o WeDo – Women Enterprise Digital Onboarding
o It included updating the front interface of existing website, Professional photo shoot of products, paid ads (google and facebook), promotion on various social media platform, Brand awareness, Influencer marketing, Creating a communication channel for every step of funnel.
o instagram.com/shilpgram_brlps/
o https://www.facebook.com/ShilpgramBRLPS
• Worked on a project with Project Concern International (a BMGF Funded org) – Durapot medicated mask production and distribution.