Professional Experience:
• Government Affairs (GA):
? Design action-oriented advocacy strategy to counsel leadership on relevant regulatory and policy issues to manage reputation risks while restating a positive narrative for Haleon India.
? Engage with the Government authorities and regulators to position Haleon as a trusted partner by finding synergies with Government
initiatives to enable future growth.
? Draft compelling letters to and meet policymakers about relevant issues.
? Develop strategy to implement policy advocacy strategy on relevant issues, to recommend policy interventions with various industry associations for Drugs, QR Codes on Top 300 Brands, Medical Devices and Cosmetics Bill, 2023, Draft Drugs and Magic Remedies
(Objectionable Advertisements) (Amendment) Bill, 2020, Plastic Waste Management (Second Amendment) Rules, 2023, Digital Personal Data
Protection Act 2023
? Create opportunity for top leaders’ external engagement for meaningful conversations including scheduling meetings.
? Design country specific strategy to engage with stakeholders critical in or healthcare, ayurvedic and cosmetics domain.
• CSR operations:
? Manage various national level award winning projects worth INR 120 million, in healthcare, education & climate change.
? Devised and implement country-specific community development strategy and objectives alongside communication campaigns.
? Work with CSR agencies to identify suitable projects aligned with the company's CSR strategy.
? Develop project plans, including timelines, budgeting, and resource allocation.
? Implement systems for monitoring project progress, ensuring adherence to timelines, and assessing the impact of CSR initiatives.
? Support global and national audits for CSR operations and developed risk-assessment activities to built a robust compliance framework.
? Ensure compliance with relevant CSR and sustainability regulations.
? Build awareness on CSR initiatives among internal and external stakeholders designing impactful stories.
? We won Golden Peacock Award for CSR 2022 & 2023 and ASSOCHAM Award in CSR 2023, developed award application.
? Develop strategy, planning, and implementation of a media communications campaign on the community development
programmes to organize media outreach; and interviews; and provided talking points.
• Corporate Communications:
? Develop national strategy, planning, and implementation of a media corporate communications and reputation management campaigns to organize media outreach; press releases, press briefings, and
interviews; provide talking points for C-suite executives.
? Manage media relations team in generating media coverage through
proactive media pitches and quick and effective response to reactive
media queries.
? Develop and implement multi-brand communication strategy with
respective brand category teams for media engagement including
press conferences.
? Incorporate leadership reputation campaigns to all relevant events with speakership opportunities.
? Curated a national press conference for the Know Your Mind Campaign of Centrum where Haleon India set a Guinness World Record for Largest Online Video Album on Micronutrient Deficiency.
• Internal Communications:
? Draft internal communication material including newsletters, agenda-setting, and implementation of Town Hall, and talking points for senior managers and leaders.
? Curate and implement employee volunteering programs in CSR projects.